The Leasing GroupThe Leasing Group
business leasing success approved

by Bob Callander

Trap #2 – Greed

Better, faster, easier, more flexible, more responsive, more caring, less hassle…these are valuable in today’s service-starved and price-driven economy.  They might even be the strengths that separate you from your less successful competitors.  Superior service is worth a premium price, even when your product or service is considered a commodity.

But don’t cross over to greedy.  Your customers always know when you’ve gone too far and your price is too high.  That’s when they disappear without even telling you.

Bob
About Bob
business leasing success approved
Traps Entrepreneurs Must Avoid #2