By The Leasing Group

Finding Your Competitive Edge

Check the Internet any day of the week and you’ll find no shortage of “experts” promoting easy paths to intelligent investing and wealth accumulation. How many times have you seen a title that begged you to see what the latest advice is for business success:  “Follow These Seven Strategies to Achieve Success.”

We’ve done the research for you and found the best business advice without any push to buy our latest book. Why you may ask? It’s simple to us, we want to help our customers become the most successful they can be. We know at The Leasing Group if we can propel you along on your path to success you’ll make our community a better  place to live,work, and grow.

Find an Edge

No company will get far without a solid value proposition, be it price, location, service, experience, quality or whatever else drives revenue.  Every entrepreneur must discover an edge.  What sets you apart from your competitors?  When you figure it out, go tell the world.

Be so good they can’t ignore you.” Marc Andressen, American Entrepreneur

Manage Risk

We evaluate options and make decisions everyday, and options carry risk.  The trick is to manage the process.  Before going bankrupt, the Penn Central Railroad bet the company on the future of passenger trains.  That was a big risk.  Penn would have been better off hedging their bet with automobiles and airplanes.

Be Disciplined

Someone once told us that a good entrepreneur never does anything between 8:00 and 5:00 that can be done between 5:00 and 8:00.  In other words, working hours are made for selling.  Paperwork comes later. That takes a lot of discipline.

Never stop learning.” – Indra Nooyi, Chief Executive Officer of PepsiCo

Stir Emotions

Make a concerted effort to get your customers, employees, and suppliers emotionally attached to your business. Products and services delivered well are great, but without emotional attachment they become another commodity.

Hire character. Train skill.” – Peter Schutz, former CEO of Porsche

Stay Flexible

Back in 2002, Apple was unprofitable.  Early Internet flops tarnished its appeal, its retail stores were viewed as dumb ideas and music-playing iPods were seen, even by some Apple executives, as relatively insignificant. Worse yet, the Macintosh wasn’t selling. Apple was flexible enough to innovate and create products and revenue streams well beyond their core sources of revenue in the past.  The rest is history as some have touted as Apple possibly being the 1st trillion $ capitalized company ever.

We’ve got to make the small things unforgettable. – Steve Jobs, Visionary

Find a market advantage, manage your risks, be intentional and disciplined, while also flexible to changing your entire focus.  Maybe you’ll be an Apple too.

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