The Leasing GroupThe Leasing Group

Archive : November 2013

By The Leasing Group

Seventeen Misguided Beliefs

As business owners we make many decisions everyday, most guided by our personal experiences and understandings.  I used to believe many of the statements below, might have even verbalized them once or twice when it was convenient.  Problem is…they’re rarely true.  Worse than that, believing them can get us in trouble.  It’s best to avoid them all together. 

 

  • We all heard the same thing.
  • Anyone with common sense can do it.
  • I can do it better by myself.
  • This trend will last forever.
  • People work best under pressure.
  • He’s difficult now but he’ll change over time.
  • They will be our customers for life.
  • Attitude is less important than aptitude.
  • Equity capital is cheap.
  • Everyone understands the plan.
  • It’s best not to tell our banker everything.
  • We don’t have any competition.
  • The market will come to us.
  • If there’s a problem we’ll hear about it.
  • There’s a right way and a wrong way.
  • Time is on our side.
  • I’m in control.

By The Leasing Group

Listen First

Best selling author and speaker Seth Godin advocates the practice of patient listening, understanding, and cooperation in all aspects of work and play, including business.

 

“…every great treaty causes both signatories to change something substantial, something important, in exchange for accomplishing a bigger goal via cooperation…Your customers need an ambassador, someone who is open to hearing what they have, need and want, not merely a marketer intent on selling them a particular point of view.  Once you understand someone, it’s much easier to bring them something that benefits everyone.  The goal of a long-term relationship is to figure out what you’re giving up and what you’re getting in return.” (http://sethgodin.typepad.com/seths_blog/2013/10/ambassadors-and-treaties.html)

 

So, are we marketers first, intent on selling?  Or, is it better to propose solutions only after we have first listened to what our customers want and need?  The answer seems so obvious, especially if our goal is to cultivate long-term relationships.  So why is it so rare?

By The Leasing Group

No Shortcuts

Joel Peterson, Chairman of JetBlue Airways and Stanford Business School, finds humor in the numerous internet lists which promise a simple path to success, such as… “Develop these five traits and you will enjoy a rich and happy life.”  Instead, he offers another prescription…

 

“As fun as it may be, simply reading through grab bags of traits and attributes won’t ensure success in work and life.  The very reason success is elusive is that it still requires a lot of hard and often tedious work.  Not just daily work at the office, but the constant work of making ourselves into more effective, more adaptable, more thoughtful people.  That’s what it means to build character.  No secrets here.  Just hours, days, months, and years of persistence in doing what matters most, honoring commitments, and working well with others.” (Joel Peterson LinkedIn blog post, 10.24.13)

 

We have all been drawn to the easy road.  But there are no secret formulas here, rather years of persistence and hard work.  Fortunately, the reward of being “more effective, more adaptable, and more thoughtful people,” is worth the trip.